2014 ~ ApniAnarkali

<div dir="ltr" style="text-align: left;" trbidi="on"><b><span style="font-family: Times, Times New Roman, serif;"> MID TERM Solved Papers Megha file. solved papers just one click.</span></b><br /><span style="font-family: Times, Times New Roman, serif;"><br /></span><span style="font-family: Times, Times New Roman, serif;">   <a class="btnlink4" href="http://1drv.ms/1sFz70r" target="_blank">DOWNLOAD</a></span><br /><span style="font-family: Times, Times New Roman, serif;"><br /></span><span style="font-family: Times, Times New Roman, serif;"><br /></span><span style="font-family: Times, Times New Roman, serif;"><br /></span><span style="font-family: Times, Times New Roman, serif;"><br /></span><br /><div align="center" class="MsoNormal" style="text-align: center;"><b><span style="font-family: Times, Times New Roman, serif;">MIDTERM  EXAMINATION <o:p></o:p></span></b></div><div align="center" class="MsoNormal" style="text-align: center;"><b><span style="font-family: Times, Times New Roman, serif;">Fall 2009<o:p></o:p></span></b></div><div align="center" class="MsoNormal" style="text-align: center;"><b><span style="font-family: Times, Times New Roman, serif;">MGT301- Principles of Marketing (Session - 4) <o:p></o:p></span></b></div><div align="right" class="MsoNormal" style="text-align: right;"><b><span style="font-family: Times, Times New Roman, serif;">Ref No: 1058276 <o:p></o:p></span></b></div><div align="right" class="MsoNormal" style="text-align: right;"><b><span style="font-family: Times, Times New Roman, serif;">Time: 60 min <o:p></o:p></span></b></div><div align="right" class="MsoNormal" style="text-align: right;"><span style="font-family: Times, 'Times New Roman', serif; text-align: justify;"><br />A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?</span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Marketing plan</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Marketing strategy </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Marketing mix</span><span style="color: windowtext;"> </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market offering </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 3    ( Marks: 1 )    - Please choose one</b></span><b style="font-family: Times, 'Times New Roman', serif;"><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1027" width="589" /></b><b style="font-family: Times, 'Times New Roman', serif;"> </b><span style="color: windowtext;">Whichone of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”?</span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Product</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Positioning</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="Style"><span style="font-family: Times, Times New Roman, serif;">       ► Promotion<b><o:p></o:p></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Place</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 4    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1028" width="589" /></b><b> </b><span style="color: windowtext;">Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to customers? </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span lang="EN" style="color: windowtext;">For delivering short term value & satisfaction to customers </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span lang="EN" style="background: yellow; color: red;">For delivering long term value & satisfaction to customers</span><span lang="EN" style="color: windowtext;"> </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span lang="EN" style="color: windowtext;">For delivering short term value to management  </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span lang="EN" style="color: windowtext;">For delivering long term value to management</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 5    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1029" width="589" /></b><b> </b><span style="color: windowtext;">An important concept in which we realize that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Which one of the following options reflects this concept?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Net profit</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: red;">       </span><span style="background: yellow; color: red; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Customer lifetime value</span><span style="color: red;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: red;">       </span><span style="color: windowtext;">► </span><span style="color: windowtext;">Relationship marketing </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market share </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 6    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1030" width="589" /></b><b> </b><span style="color: windowtext;">When a church targets different demographic groups to increase attendance, it is an example of which of the following options?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Not-for-profit marketing</span><span style="color: windowtext;"> </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Mindless marketing </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Ethics in marketing </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Societal marketing </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 7    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1031" width="589" /></b><b> </b><span style="color: windowtext;">Airlines offer frequent flier marketing programs to build value and satisfaction into the customer relationship. Using this approach, airlines add which of the following benefits to the customer relationship?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Social benefits</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Structural benefits</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Financial benefits</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Old age benefits</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 8    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 2.25in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1032" width="589" /></b><b> </b><span style="color: windowtext;">The digital age will fundamentally change customers’ thinking of convenience, speed, price, product information and service. This new consumer thinking will affect which one of the following businesses?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 2.25in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">A few businesses</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 2.25in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Every business</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 2.25in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Established businesses</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 2.25in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Starting up businesses</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 9    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1033" width="589" /></b><b> </b><span style="color: windowtext;">Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market penetration</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Market development</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Horizontal diversification</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Conglomerate diversification</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 10    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1034" width="589" /></b><b> </b><span style="color: windowtext;">Which of the following sets refers to the order or sequence of marketing management functions?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Control – implementation – market planning</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: red;">Market planning – control – implementation</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Implementation – control – market planning</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: windowtext;">Marketing planning – implementation - control</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 11    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1035" width="589" /></b><b> </b><span style="color: windowtext;">Your colleague is confused about using the marketing research process. In which footstep he is feeling difficulty?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><br /></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Defining the problem</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Defining the research objectives</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Defining the problem and research objectives</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Researching a research agency to help</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 12    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1036" width="589" /></b><b> </b><span style="color: windowtext;">Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">That does not currently exist in an organized form</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">That already exists somewhere, having been collected for another purpose</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">That the researcher can obtain through surveys and observation</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">That already exists somewhere in an organized form</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 13    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 9.0pt; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1037" width="589" /></b><b> </b><span style="color: windowtext;">Which method of research can be used to obtain information if people are unwilling or unable to provide?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Observations</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Focus groups</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Personal interviews</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Questionnaires</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">   </span></span></div><div class="Style"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1038" width="589" /> </b>Which one of the following statements <b>BEST</b> characterizes marketing research? <o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Research is a continuous process, providing a constant flow of information </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Research is conducted on a special-project basis</span><span style="color: windowtext;"> </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Research is performed when routine information is required </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Research is the basis for making recurring marketing decisions </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1039" width="589" /></b><b> </b><span style="color: windowtext;">ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Respondents who refuse to cooperate or give biased answers</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Interviewers who make mistakes or take shortcuts</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Interpreting and reporting the findings</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Primary data that conflict with secondary data</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1040" width="589" /></b><b> </b><span style="color: windowtext;">Research of buying decisions by large companies to find out what they buy, where they buy, how and how much they buy refers to which one of the following buying decision?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market buying decision</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Consumer buying decision</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Social buying decision</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Group buying decision</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1041" width="589" /></b><b> </b><span style="color: windowtext;">Society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviors reflect which one of the following option?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Social classes</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Habitual buyers</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Charismatic leaders</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Opinion leaders</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1042" width="589" /></b><b> </b><span style="color: windowtext;">Which one of the following factor relates to family that influences consumer behavior?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><br /></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Cultural</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Social</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Personal</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Business</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1043" width="589" /></b><b> </b><span style="color: windowtext;">The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><br /></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Need recognition</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Information search</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Evaluation of alternative</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Purchase decision</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b>Question No: 20    ( Marks: 1 )    - Please choose one</b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1044" width="589" /></b><b> </b><span style="color: windowtext;">You purchase cleaning supplies for your custodial help regularly.  It is showing which buying situation?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Modified rebuy</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Straight rebuy</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Modified straight rebuy</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Consumer buy</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1045" width="589" /></b><b> </b>“A purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier” refers to which one of the following buying situations?<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;">       ► <span style="color: windowtext;">New-task </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="color: windowtext;">►</span><span style="color: windowtext;"> </span><span style="color: windowtext;">Modified rebuy </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">►</span><span style="background: yellow; color: windowtext;"> </span><span style="background: yellow; color: red;">Straight rebuy</span><span style="color: windowtext;"> </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="color: windowtext;">►</span><span style="color: windowtext;"> </span><span style="color: windowtext;">Negotiated </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1046" width="589" /></b><b> </b><span style="color: windowtext;">When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Demographic</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Gender</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Behavior</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Geographic</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1047" width="589" /></b><b> </b><span style="color: windowtext;">Mr. ABC and his staff have decided to use target marketing to reach their sales goals.  Which are their three steps (in order) to target marketing?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market segmentation, market positioning and target marketing</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Market segmentation, target marketing and market positioning</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market alignment, market segmentation and market positioning</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market recognition, market preference and market insistence</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1048" width="589" /></b><b> </b><span style="color: windowtext;">Which of the following are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: red;">Materials</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Specialty items</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: windowtext;">Capital items</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Supplies</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1049" width="589" /></b><b> </b><span style="color: windowtext;">Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Private brands</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Product attributes</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Consumer products</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Product mixes</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1050" width="589" /></b><b> </b><span style="color: windowtext;">Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned? </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Desirable benefit</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Good packaging</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Strong beliefs and values</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Customer image</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1051" width="589" /></b><b> </b><span style="color: windowtext;">An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><b><span style="background: yellow; color: red;">Product mix</span></b><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Brand mix</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Consumer mix</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Packaging mix</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1052" width="589" /></b><b> </b><span style="color: windowtext;">With what groups do firms conduct concept testing for new products?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Suppliers</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Employees</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Target customers</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Focus groups</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1053" width="589" /></b><b> </b><span style="color: windowtext;">After concept testing, a firm would engage in which stage for developing and marketing a new product?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Marketing strategy development</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Business analysis</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Product development</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: .5in; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Test marketing</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1054" width="589" /></b><b> </b><span style="color: windowtext;">If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Introduction</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Decline</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Growth</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Maturity</span><span style="color: red;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: red;">    </span><b><span style="color: red;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1055" width="589" /></b><b> </b><span lang="EN" style="color: windowtext;">Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span lang="EN" style="color: windowtext;">Pricing </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ►</span><span style="color: red;"> </span><span lang="EN" style="background: yellow; color: red;">Promotion</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span lang="EN" style="color: windowtext;">Distribution</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span lang="EN" style="color: windowtext;">Product</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1056" width="589" /></b><b> </b><span style="color: windowtext;">Three main strategies for intensive growth are market penetration, product development and ______________.</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Product improvement</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market saturation</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Market growth</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Market development</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="line-height: 13.3pt; mso-line-height-rule: exactly;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1057" width="589" /></b><b> </b><span style="color: windowtext;">Buying goods and services for further processing or for use in the production process refers to which of the following markets?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Consumer markets</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Government markets</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Business markets</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">International markets</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1058" width="589" /></b><b> </b><span style="color: windowtext;">Which one of the following factor does not affect the economic environment of organizations?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="margin-left: .25in; mso-pagination: widow-orphan; text-align: justify; text-indent: -.25in;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Donation to hospital</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Exchange rate</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Value added tax</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Disposable income</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1059" width="589" /></b><b> </b><span style="color: windowtext;">Which one of the following are the </span><b><span style="color: windowtext;">MOST</span></b><span style="color: windowtext;"> useful source of speedier and more comprehensive information?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Suppliers</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Key customers</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Company reports</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Sales force</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">   </span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1060" width="589" /></b><b> </b><span style="color: windowtext;">Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Developing the research budget</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Choosing the research agency</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Choosing the research method</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Developing the research plan</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1061" width="589" /></b><b> </b><span style="color: windowtext;">Which one of the following sets represents 4 C’s of the marketing mix?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Customer solution, cost, convenience, communication</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Customer, cost, convenience, comfort</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Convenience, communication, coverage, cost</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Cost, coverage, communication, consultancy</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="Style"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1062" width="589" /> </b>Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?<b><o:p></o:p></b></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">An image </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">A service</span><span style="color: windowtext;"> </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">A good </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">An idea </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1063" width="589" /></b><b> </b><span style="color: windowtext;">In BCG matrix, which one of the following SBUs finances the company’s question marks and stars? </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Dogs</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       </span><span style="background: yellow; color: windowtext; mso-highlight: yellow;">► </span><span style="background: yellow; color: red;">Stars</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="mso-pagination: widow-orphan; tab-stops: 45.0pt; text-align: justify;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Cash cows</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Question marks</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">Note: Confusing question has no clear dimension </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1064" width="589" /></b><b> </b><span style="color: windowtext;">Environmental groups are one kind of which of the following publics?</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Citizen-action publics</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Media publics</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="color: windowtext;">Government publics</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal" style="line-height: 14.0pt; mso-line-height-rule: exactly;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">       ► </span><span style="background: yellow; color: red;">Local publics</span><span style="color: windowtext;"><o:p></o:p></span></span></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><span style="color: windowtext;">    </span><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: Times, Times New Roman, serif;"><b><img height="1" src="file:///C:/Users/tiger/AppData/Local/Temp/msohtmlclip1/01/clip_image002.png" v:shapes="_x0000_i1065" width="589" /></b><b> </b><span style="color: windowtext;">Trend analysts labeled the specific areas of concern regarding natural environment. Identify those trends in the firm’s natural environments.</span><b><span style="color: windowtext;">   </span></b><b><span style="color: windowtext;"><o:p></o:p></span></b></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><br /></div></div>

MGT 301 All Midterm Solved papers 100% correct and megha files one place access

MID TERM Solved Papers Megha file. solved papers just one click. DOWNLOAD MIDTERM EXAMINATION Fall 2009 MGT301- Principles of Marketin...

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Friday, December 19, 2014

MGT 520 ALL MIDTERM SOLVED PAPERS QUIZES AND HELPING MATERIAL

MGT 301 All Midterm Solved papers 100% correct and megha files one place access

MGT 520 ALL MIDTERM SOLVED PAPERS QUIZES AND HELPING MATERIAL

MGT 301 All Midterm Solved papers 100% correct and megha files one place access

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